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© 2026 Ann Mathenge · Built with love, coffee, and cat hair.
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© 2026 Ann Mathenge · Built with love, coffee, and cat hair.
By Geoffrey A. Lancaster, Paul Reynolds
This introductory text provides a comprehensive guide which is structured to cover milestones in marketing thinking and demonstrate their application.
Published
November 4, 1998
Format
Paperback
Pages
336
Language
Unknown
ISBN
9780333658475