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© 2026 Ann Mathenge · Built with love, coffee, and cat hair.
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© 2026 Ann Mathenge · Built with love, coffee, and cat hair.
By Geoffrey A. Lancaster, Lester Massingham
Essentials of Marketing has been updated in line with changes in the marketing environment, taking into account the influence of the EU and new concepts of consumer behaviour.
Published
July 4, 2007
Format
-
Pages
576
Language
English
ISBN
9780077098605
