The 2004 Presidential Campaign

"Political communication specialists break down the 2004 presidential campaign and go beyond the quantitative facts, electoral counts, and poll results of the election. Factoring in everything from "527" groups to Fahrenheit 9/11, they look at the early campaign period, the nomination process and conventions, the social and political context, the debates, the role of candidate spouses, candidate strategies, political advertising, and the use of the Internet. This enlightening book shows why more technology doesn't always mean more effective communication and how, as we attempt to make sense of our environment, we collect "political bits" of communication that comprise our voting choices, worldviews, and legislative desires."--Jacket.