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© 2026 Ann Mathenge · Built with love, coffee, and cat hair.
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© 2026 Ann Mathenge · Built with love, coffee, and cat hair.
By Dominique M. Hanssens, Leonard J. Parsons, Randall L. Schultz
A guide to the use of market response models for planning and forecasting. The text can serve as a text for graduate students in marketing, as a guide for marketing scientists and as a handbook for marketing professionals.
Published
2001
Format
-
Pages
501
Language
English
ISBN
0792378261
