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© 2026 Ann Mathenge · Built with love, coffee, and cat hair.
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© 2026 Ann Mathenge · Built with love, coffee, and cat hair.
By Stanley J. Paliwoda, Michael J. Thomas
The third edition of this popular textbook has been brought fully up-to-date to offer comprehensive coverage of international marketing issues towards the millennium and beyond.
Published
January 1998
Format
Paperback
Pages
544
Language
English
ISBN
9780750622417