Nonprofit and business sector collaboration

"In the last decade, cooperation between business and nonprofit organizations has increased dramatically. Business, no longer content to simply make contributions to worthy causes, are now working with nonprofits in ways that help them increase their visibility and reach new consumer groups. This book explores the how, why, and when of this kind of collaboration. In addition to examining the various types of relationships that currently exist between these kinds of organizations and what the future could hold, Nonprofit and Business Sector Collaboration goes on to explore cause-related marketing, philanthropy, social enterprise, sponsorships, alliances, licensing, agreements and more."--Jacket.