The political marketing game

By Jennifer Lees-Marshment

"The Political Marketing Game identifies what works in political marketing, drawing on 100 interviews with practitioners. It also shows that authenticity, values and vision are as much a part of a winning strategy as market-savvy pragmatism"--

Published

2011

Format

Pages

Language

English

ISBN

9781283124393

More from Jennifer Lees-Marshment

Routledge handbook of political marketing

cover of Current issues in political marketing

Political marketing in the United States

Political Management

cover of Human Resource Management of Political Staffers

cover of Political Marketing and British Political Parties

Political Management in Practice

The BiblioNest. Curate your collection, your way.

Explore Library About